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SEO Rise

Layer 03 · CRM, Automation & Custom Software

Software systems that run the business the way you actually run it.

Configure, automate, extend or build, chosen honestly against the workflow, not the vendor. One founder-led team scopes the work in a paid Blueprint, ships in milestones, and hands over code, data and hosting you own from day one.

Four honest paths: CRM & sales automation, workflow automation, custom business software, and SaaS MVP development.

01 · CRM Setup & Rollout

A CRM your team actually uses.

Problem it solves

Enquiries are landing but no one owns them. Follow-ups drop, deals stall, reporting is a spreadsheet on someone's laptop.

How we approach it

  • Pipeline stages mapped to how your business actually sells, not the CRM's defaults.
  • Fields, tags and routing rules that keep data clean without making reps do admin.
  • Rollout with the sales team, playbooks, dashboards, and a 30-day adoption check.

Stacks: HubSpot, Zoho, Pipedrive or GoHighLevel, chosen against your team's real workflow.

02 · Workflow Automation

Remove the manual work between systems.

Problem it solves

Data is copied between website, CRM, sheets, WhatsApp and accounting by hand. It is slow, error-prone and impossible to audit.

How we approach it

  • Lead capture, qualification and routing wired end-to-end from form to owner.
  • Notifications, reminders and internal handoffs run automatically with a clean audit trail.
  • Reporting rolled up to a single dashboard so the founder sees the number, not the noise.

Stacks: n8n, Make, Zapier, native CRM automations and Supabase functions, mixed to fit the budget.

03 · Custom Software

Small internal apps, dashboards and portals.

Problem it solves

Off-the-shelf tools cover 80% of a workflow, and the missing 20% is where the money leaks or the customer experience breaks.

How we approach it

  • Scoped as a Product Blueprint first, so you see the working demo and the price before you commit.
  • Built on approved stacks with milestone billing, so risk is capped at each stage.
  • Ships with authentication, roles, an audit log and a documented handover, never a black box.

Stacks: React, TanStack Start, Supabase and Cloudflare, the same stack this site runs on.

04 · Product Blueprint (paid discovery)

A paid, fixed-scope discovery before we build.

Problem it solves

Software projects fail when scope, tech and price are agreed on a call and not written down. Blueprints eliminate that risk.

How we approach it

  • Two-week paid engagement: interviews, workflow mapping, data model and a clickable prototype.
  • Fixed price, fixed timeline, written deliverable. You keep it whether we build or you take it elsewhere.
  • If we do build, the Blueprint price is credited toward Phase 1.

Stacks: Delivered by Nimitt with a specialist product engineer. No junior handoff.

How we protect the downside

Working demos, paid discovery, milestone billing.

Software delivery scaffolding

Every build ships with the parts most agencies skip.

Software Systems for Growth is judged on what happens after go-live, not on demo day. These five commitments are non-negotiable on every engagement and are documented in the Product Blueprint before any code is written.

Security posture

Row-level security on every user-facing table. Secrets stored in server runtime only, never in client code. Auth-gated admin routes. Documented in a security note delivered with the build.

How we secure builds

Ownership & handover

You own the code, the database, the domain and the deployment account from day one. No lock-in, no proprietary layer. Documented handover pack lets any future team take over without us.

Ownership terms

Testing & acceptance

Each milestone ships with acceptance criteria you sign off before payment. Automated tests on critical flows (auth, payments, data writes). No milestone closes on a verbal 'looks fine'.

Data migration

Existing data (spreadsheets, legacy CRM exports, Tally tables) is mapped, cleaned and imported as part of the build, not left as your homework. A dry-run migration precedes the real cutover.

Support after go-live

30-day post-launch stabilisation is included on every build. After that, a light monthly retainer covers monitoring, minor changes and one hour of founder time per month.

Documentation & training

Loom walkthroughs for the team who use the tool, a one-page runbook for whoever maintains it, and a technical README for the next developer. Delivered on the same day as the final milestone.

Next Step

Where is growth
breaking?

Every partnership begins with an honest diagnosis. We find where the system is disconnected before we suggest what to build.

Diagnostic

A free automated check of your growth search signals.

Review

A human audit of your workflows, conversion and data.

Build

Strategic implementation of the required growth systems.

Run My Growth Check