What is Generative Engine Optimisation (GEO)?
GEO describes work to make business information clearer, accessible and easier to verify in AI-assisted search. It overlaps with SEO, content quality and accurate company information. It does not offer a way to force a platform to cite your business.
Who is AI search consulting for?
Indian manufacturers, exporters, B2B service firms and other businesses whose buyers use AI tools to research suppliers or services. We assess technical access, useful content and business evidence rather than requiring a page-one ranking.
What can the agreed scope include?
- A dated sample of relevant buyer questions across agreed platforms
- Clearer product, service and FAQ pages supported by genuine evidence
- Accurate company, author and service information with appropriate structured data
- Technical accessibility checks and relevant internal links
- Eligible business profiles and third-party references assessed individually
- Repeat observations of mentions, linked citations and available referral evidence
Does special schema cause AI citations?
No. Structured data should accurately describe visible content. Google states that AI Overviews and AI Mode need no additional technical requirements or special schema beyond its existing search guidance. That guidance does not describe every other platform's behaviour.
How is observed visibility measured?
The proposal defines which platforms are sampled, the buyer questions and question count, test dates, and review frequency. Reports distinguish an unlinked brand mention from a linked citation and retain the observed answer context where available.
This is observed visibility across our agreed question set, not a complete measure of all AI visibility. Answers change with platform, date, wording and user context. We evaluate completed improvements, observed visibility and relevant referral or enquiry evidence separately.
By Nimitt Bhatt, founder of SEO Rise and SEO consultant in Ahmedabad. 20 years of leadership at Reliance Jio, Vodafone and ICICI.