
Personal branding · LinkedIn
LinkedIn profile rebuild that put an executive in front of his market.
- 35→86%
- Profile score
- +285%
- Visibility
- +420%
- Engagement
- Client
- Vikas Pandey
- Challenge
- A senior professional with the track record to match and a LinkedIn profile that said almost none of it. Low profile strength, next to no inbound, and near invisibility to the recruiters and buyers actively searching for exactly what he offers. The experience was there. The profile was working against him instead of for him.
- Approach
- A full rewrite, top to bottom. Fresh positioning, a hero section that lands in the first two lines, experience reframed around outcomes instead of job descriptions, a content cadence to keep him showing up, and keyword optimisation tuned for the recruiter and buyer searches that actually matter.
- Outcome
- Profile strength jumped from 35% to 86%. Visibility up 285%. Engagement on posted content up 420%. He now surfaces where his market is already looking, which for a senior executive is the difference between chasing opportunities and having them arrive.

