Honest answers,
no SEO theatre.

It's founder-led, you work directly with Nimitt Bhatt, not account managers. Twenty years of business leadership inside Reliance Jio, Vodafone and ICICI shape every recommendation, so SEO decisions get made the same way real growth decisions do: tied to revenue, not rankings dashboards.

Quick wins from technical fixes and on-page work usually show in 30–60 days. Sustainable rankings take 3–6 months. Local SEO often moves faster, we've achieved top-3 Maps rankings in 60–90 days. B2B and SaaS authority builds over 6–12 months.

Yes. We're based in Ahmedabad and work across India, the UK, North America and the Middle East. Frameworks scale globally; remote collaboration is the norm.

Local service businesses, B2B manufacturers and MSME exporters, growth-stage SaaS, D2C ecommerce, and professional services. Where buyers research before they buy, SEO compounds.

Project-based for audits and migrations; monthly retainers for ongoing growth programmes; advisory rates for strategy-only mandates. We discuss fit and pricing on the 15-Minute Fit Conversation, no opaque proposals.

Book a free 15-Minute Fit Conversation. We'll discuss your business, current visibility, and growth goals. No hard sell, just honest advice and a clear next step.

Both. Many founders engage SEO Rise as a long-term growth partner, monthly strategy calls with Nimitt, a living roadmap across strategy, acquisition, conversion and software, and ongoing reviews of systems and outcomes. Others hire us for focused mandates: a search & AI visibility programme, a B2B content sprint, a technical audit, or a custom software build. You can start with one and expand into the other.

A structured diagnostic that helps identify where growth may be constrained across demand, conversion, lead management and business operations. It combines publicly observable signals with information provided by the business.

Both, in sequence. Editorial pages establish authority and topical depth; programmatic pages scale long-tail capture once entity coverage is strong. We start editorial-first, then layer programmatic when there's a real data set or template structure that genuinely helps the user.

Yes, PLG SEO is largely about use-case pages, integration pages, alternatives pages and free tools that hand the user a small win before signup. We design conversion architecture that drives free-trial activation, not just demo requests.

When they map to a real bottom-funnel intent, yes, they earn links and rank for high-intent queries that traditional content can't. We only recommend them when the underlying query genuinely warrants a tool, not as a content-marketing trick.

Not head-on. We pick the long-tail queries, vertical use-cases and competitor-alternative pages incumbents can't be bothered to write well, then build outward from that beachhead. Topical depth beats brand authority on the queries the incumbent treats as a footnote.

Yes, but it takes 9–18 months. The job is to build the category vocabulary on your site, get cited in industry analysis and AI answers, and run a steady comparison and education programme. Done right, you become the entity Google associates with the category.

Before a replatform, after a traffic drop, before a major content investment, or when an established site has stopped compounding. If none of those apply, a light crawl and Core Web Vitals check is usually enough, a full audit only pays back when there's real complexity to untangle.

Sometimes, it depends on hydration, render budget and how routes are structured. We run a render audit (rendered HTML vs source HTML), check Googlebot's mobile rendering, and recommend SSR / streaming SSR / static generation where the JS-only version is hurting indexation.

Enough to fix, not enough to obsess over. Vitals are a tiebreaker when content quality and intent match are equal. We treat them as a hygiene baseline (LCP under 2.5s, INP under 200ms, CLS under 0.1), and prioritise the fixes that also improve conversion, not the ones that only move a Lighthouse score.

Audit the indexed URL set against intent, then close down the noise, robots disallow on parameter combinations that have no search demand, canonical the rest to the clean version, and use a clean faceted-navigation pattern that exposes only the value-creating combinations to crawlers.

Yes, this is one of the highest-leverage things we do. Pre-migration crawl baseline, URL mapping, redirect map review, schema parity, post-launch monitoring for 30 days, and an indexation-recovery plan if rankings dip. Most well-run migrations recover (and often exceed) baseline traffic within 30–45 days.

AI search visibility is how easy your brand is for AI tools and search engines to understand, connect and cite. Google AI Overviews, ChatGPT, Perplexity, Gemini and Claude increasingly answer buyer questions before anyone clicks a link. If your brand is not part of the entity graph these systems trust, you disappear from the shortlist that matters most.

It sits on top of SEO, not instead of it. Classic SEO earns the click on a search results page. AI search visibility earns the citation inside an answer. The primitives overlap, schema, authority, freshness, but the work is tuned for extractive answers, entity clarity and citation-worthy assets rather than blue-link rankings.

No. Nobody honest can. We can commit to the work that measurably improves your citation share, entity architecture, extractive-answer content, original data, schema tuned for extraction, and monthly prompt tracking, and we can show the movement in a real dashboard. Anyone promising guaranteed AI citations is guessing.

Both. Many founders start with a focused SEO engagement, a local programme, a B2B content sprint, a technical audit, and continue with Nimitt as a long-term growth advisor once the foundation is producing enquiries. Regular strategy calls, a living roadmap tied to pipeline, and ongoing reviews of landing pages, offers and content.

Three shapes. Project-based pricing for audits, migrations and 90-day sprints. Monthly retainers for ongoing SEO and growth programmes. Advisory rates for strategy-only mandates where the execution sits with your team. The SEO pricing page in India publishes real bands, no gated proposals, no theatre.

You are a founder or growth lead, your buyers research before they buy, you value clarity over volume, and you want one senior person accountable rather than a rotating pod. If you want cheap monthly reports, template deliverables or ranking guarantees, SEO Rise is not the right fit and we will say so on the first call.