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Which brands does Gemini actually name?

A live leaderboard built from public Brand Mention Snapshot runs. See the citation rate for every brand tested. Add yours in 60 seconds.

  • Live, community-run
  • Gemini only (honest scope)
  • One data point per user run
Aggregated from public Brand Mention Snapshot runs. Every row is a real brand someone tested against Gemini. Add your own by running the AI Search Visibility Checker.
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<iframe src="https://www.seorise.io/embed/ai-brand-leaderboard" width="100%" height="520" style="border:1px solid #e5e7eb;border-radius:12px" loading="lazy" title="Gemini Brand Citation Leaderboard by SEO Rise"></iframe>

Methodology

  • Each row is the aggregate of every public Brand Mention Snapshot run for that brand.
  • Citation rate = prompts where Gemini named the brand ÷ total prompts tested.
  • Runs across the same brand are pooled; the most recent run's URL is linked.
  • Model: Gemini via the official API. Snapshots are non-personalised and stateless.
  • Brands with fewer than 3 runs are shown but should be treated as directional, not conclusive.

Cite as: SEO Rise Gemini Brand Citation Leaderboard, seorise.io/tools/ai-brand-leaderboard.

Want a human read on this?

Run the free Growth Check and get three evidence-backed actions in your inbox within 5 to 10 minutes. If it helps, Nimitt reviews the findings with you personally on a 30-minute call.

We do not store what you check. Inputs stay in your browser and are sent to our server only to fetch the URL you asked for.

Everyone claims to be visible in AI search. This page shows the actual rate at which Gemini names each brand for the buyer prompts people cared enough to test.

The data is transparent: every row is a real Brand Mention Snapshot run someone submitted. Nothing curated, nothing hidden. If your brand isn't listed, run the check and you're on the board.

Where this tool actually helps

  • Benchmark before you invest in GEO

    See where competitors sit today. A 10% rate is normal for a niche brand; a 60%+ rate suggests strong entity coverage.

  • Prove your AI Search program is working

    Run the snapshot before and after a GEO push. The leaderboard shows the delta publicly.

  • Find brands to study

    Any brand at 60%+ in a competitive category is doing something worth reverse-engineering. Click through to their tested URL.

How to read the result

Citation rate is the share of tested prompts where Gemini named the brand in its answer. It is not a search ranking.

Small run counts are noisier. A brand with 2 runs at 100% is less reliable than one with 20 runs at 40%.

Common mistakes we see

  • Reading a single Gemini snapshot as truth. Same prompt on a different day may cite different brands.
  • Ignoring Perplexity and ChatGPT. This board is Gemini-only. It's the honest scope of what we can measure today.
  • Optimizing for the prompt you tested. Focus on the entity and topical authority behind it.

FAQs

Why only Gemini?
We use the Gemini API in the Brand Mention Snapshot. Adding ChatGPT and Perplexity would require their APIs and a way to attribute runs — on the roadmap, not shipped.
How do I get on the board?
Run the Brand Mention Snapshot on your site. Your brand and citation rate appear automatically once the run is saved.
Can I remove my brand?
Yes. Email nimitt@seorise.io from the domain in question and we'll purge the runs.

A note from Nimitt

A tool gives you a number. A person tells you what to do with it. If you want a straight answer on your site, send it over. I read every one myself.

Check My Growth Gaps