Did the rebuild affect existing Google rankings?

The migration was planned as an SEO project first. Old Wix URLs were mapped to the new architecture with redirects, sitemap and canonicals were rebuilt, and internal linking was restructured so equity moved to the new category and product pages instead of dropping.

Why rebuild rather than optimise the existing Wix store?

The commercial ceiling was structural. Category depth, page templates, speed and URL flexibility could not carry the range of gifting searches, city-level demand and bulk-order journeys the business needed. A rebuild made the growth ceiling much higher.

How were the multi-city landing pages built?

Each city page was aligned to local gifting intent, language and occasions rather than duplicating one template. Ahmedabad, Mumbai, Delhi NCR, Bangalore, Chennai, Kolkata, Pune and Hyderabad each carry different queries, from Kanjak in Delhi to Golu and thamboolam in Chennai.

How does the site handle bulk and personalised orders?

A dedicated bulk return-gifts journey supports party, school, corporate and event requirements from smaller batches to 500-plus pieces, with WhatsApp assistance alongside standard online checkout for personalised products and hampers.

All case studies

E-commerce website · Wix migration · D2C gifting

From a basic Wix store to a scalable e-commerce platform with an eight-city footprint.

8 citieslanding pages live across India

8: City landing pages
100%: Legacy URLs redirected
500+: Bulk-order capacity (pcs)
Mobile-first: Checkout & WhatsApp

Client: Baskets of Joy

01 · Situation

Client Situation

Client: Baskets of Joy. Category: D2C gifting, birthday return gifts, and bulk corporate gifting. The original Wix store had become a ceiling; it was slow on mobile and structurally incapable of holding the range of commercial searches the brand actually competed for.

02 · Problem

Problem

The Wix store was template-bound and couldn't handle the multi-city landing pages or complex occasion-based architecture needed. Rebuilding carried significant SEO risk, as years of legacy URLs were indexed and linked from the Google Business Profile.

03 · Diagnosis

Diagnosis

The primary constraint was the Convert and Operate layers. The platform couldn't support the buyer intent (occasion, recipient, age, city) and couldn't manage the bulk-order workflow efficiently. Every week it sat unshipped was a week those buyers were stuck in manual WhatsApp chains.

04 · Changes

What SEO Rise Changed

We rebuilt Baskets of Joy as a complete e-commerce platform, not a facelift. We migrated off Wix with zero loss in search equity, implemented an eight-city landing page system, and developed a dedicated bulk-order journey.

05 · Systems

Systems or Channels Involved

E-commerce Platform: Built for product discovery, personalisation, hampers, and secure checkout.
Technical SEO Migration: 100% legacy URL mapping off Wix with redirects and schema restoration.
Multi-City Architecture: Eight city-level landing pages for metros like Ahmedabad, Mumbai, and Bangalore.
Bulk Workflow: Dedicated journey scaling from party batches to 500+ pieces.
Operate: Connected WhatsApp support and automated enquiry routing.

06 · Result

Result

Eight city landing pages live and indexed.
Zero indexed pages lost during migration.
Dedicated bulk return-gifts journey live.
1,053+ monthly Google interactions (across linked local SEO programme).

07 · Commercial Meaning

Commercial Meaning

The storefront now operates as a search-ready sales engine instead of a basic catalogue. It has unlocked high-value bulk gifting segments and city-level demand that the previous platform couldn't touch.

08 · Next Step

CTA

Review your website strategy. Run the free Growth Check or request a Founder Growth Review.

06 · Questions from buyers

Frequently asked questions

Did the rebuild affect existing Google rankings?: The migration was planned as an SEO project first. Old Wix URLs were mapped to the new architecture with redirects, sitemap and canonicals were rebuilt, and internal linking was restructured so equity moved to the new category and product pages instead of dropping.
Why rebuild rather than optimise the existing Wix store?: The commercial ceiling was structural. Category depth, page templates, speed and URL flexibility could not carry the range of gifting searches, city-level demand and bulk-order journeys the business needed. A rebuild made the growth ceiling much higher.
How were the multi-city landing pages built?: Each city page was aligned to local gifting intent, language and occasions rather than duplicating one template. Ahmedabad, Mumbai, Delhi NCR, Bangalore, Chennai, Kolkata, Pune and Hyderabad each carry different queries, from Kanjak in Delhi to Golu and thamboolam in Chennai.
How does the site handle bulk and personalised orders?: A dedicated bulk return-gifts journey supports party, school, corporate and event requirements from smaller batches to 500-plus pieces, with WhatsApp assistance alongside standard online checkout for personalised products and hampers.

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