A selection of engagements where founder-led SEO turned organic search into a measurable revenue channel.
SEO Rise case studies cover local SEO in Ahmedabad (Google Maps Pack rankings and GBP enquiries), B2B and SaaS SEO across India (qualified pipeline and demo requests), and e-commerce SEO (category and product-page revenue). Every result below is from a founder-led engagement with Nimitt Bhatt as the operator. No junior handoff, no account manager in the middle. The person who built the strategy is the person who did the work.
Reported from GA4 + Search Console
Semrush & Ahrefs verified rankings
Google-verified 5.0 reviews
Google Business Profile results
Founder-led (Nimitt Bhatt)
Filter
E-commerce · D2C gifting
Organic search engine that put a gifting brand in front of 1.41M buyers.
1.41Morganic impressions
1.41M
Impressions
11,800+
Clicks
0.8%
CTR
10
Avg position
Client
Baskets of Joy
Challenge
Beautiful products, buried. For every commercial query that mattered, marketplaces and review sites sat above Baskets of Joy on the results page. The catalogue was strong and the brand was genuine, but buyers ready to purchase never got that far down the page. A great product nobody can find behaves exactly like a product that does not exist.
Approach
We rebuilt the organic side from the ground up rather than patching it. Content was rewritten and structured around real buyer intent, so each page answered the exact thing a shopper was searching for. Technical faults that held pages back were fixed. Schema was added so search engines could read the catalogue properly. Category architecture was redrawn to match how people actually shop for gifts, not how the old site happened to be built.
Outcome
1.41M+ impressions and more than 11,800 clicks, at a 0.8% CTR and an average position of 10, holding page one for the queries that sell. The gains held steady across the whole engagement rather than spiking and fading, which is the difference between a lucky month and a channel you can count on.
Decision-stage content turned a healthcare platform into a thought leader.
+380%qualified enquiry growth
+380%
Enquiry growth
Top 3
Rankings
15+
Content pages
Client
Aviteus Healthcare
Challenge
A niche healthcare staffing platform up against entrenched incumbents with far bigger budgets. On spend alone, this was not a fight Aviteus could win. What it had instead was a sharper understanding of what its buyers needed to know before they committed, and that turned out to be the opening.
Approach
We built content for the moment the buyer decides, not the moment they first look. More than 15 pages, each mapped to a high-intent query, each written to make Aviteus read like the team that genuinely understood the problem. Thought leadership, decision-stage briefs, and real topical depth stacked up until the platform carried authority on the questions its market was already asking.
Outcome
Qualified enquiries grew 380%. Primary queries landed in the top three of the results page. 15+ authoritative pages now do the convincing before a single sales call happens. Relevance beat budget, which is the whole reason a smaller player bothers with SEO in the first place.
Google Business Profile rebuild that put a flagship store on the map.
+245%Google profile views
+245%
Profile views
+180%
Direct actions
Top 3
Map visibility
Client
Baskets of Joy
Challenge
The flagship store was real and open for business. On Google Maps, it may as well not have been. For the high-intent local searches that send customers through the door, the location sat too far down to get noticed. Every one of those searches was a customer handed to a competitor who simply showed up higher.
Approach
We rebuilt the Google Business Profile completely. The right categories, so Google knew what the store actually was. Regular posts and real photos, so the listing looked alive. A system to bring in reviews consistently instead of hoping for them. Clean, consistent NAP data across the web. And hyper-local content that told search engines exactly where this store belonged and who it served.
Outcome
Profile views up 245%. Direct customer actions, the calls, the direction requests, the clicks that turn into footfall, up 180%. Top-three Map Pack visibility for the primary commercial query, which is the spot that quietly drives most local walk-ins.
End-to-end website content that established a serious B2B brand.
25+high-converting pages built
25+
Pages created
Premium
Content quality
+165%
User engagement
Client
Aviteus Business Solutions
Challenge
A B2B services brand selling real capability behind a website that read like a rough draft. No market-grade copy, no conversion structure, no clear line on why a buyer should choose them over the next option. The business was serious. The site did not say so, and in B2B the site is often the first and only impression a buyer gets.
Approach
We wrote the whole thing. A full website content programme across 25+ pages, positioned deliberately, with conversion-optimised copy and on-page SEO built in from the first line rather than bolted on afterwards. Messaging was sharpened until it was obvious what Aviteus does, who it does it for, and why that matters.
Outcome
25+ premium pages shipped, a 165% lift in user engagement, and positioning clear enough to carry both outbound and organic. The site now works whether a buyer stumbles onto it through search or gets sent the link mid-conversation, and it holds up either way.
New SEO-ready website for an Ahmedabad fertilizer trader distributing across India.
LaunchedSEO-ready website
Live
Website launched
India-wide
Distribution reach
SEO-ready
Built to rank
Client
Taraon Global
Challenge
An established fertilizer trading business, based in Ahmedabad and distributing across India for years, with no digital presence to show for it. Nowhere for a buyer to research, nowhere for a distributor to enquire, nothing online to back up the credibility the company had already earned offline. The reputation existed. The internet had no idea.
Approach
End-to-end website design and build on taraonglobal.com. Product and category architecture shaped around how buyers and distributors actually search, an SEO-ready page structure, schema, and an enquiry-focused conversion flow built to turn interest into a real conversation rather than a dead end.
Outcome
A live, SEO-ready site that positions Taraon Global as a serious fertilizer trading brand, built to compound organic traffic over time and pull distributor and bulk-buyer enquiries from across India. The offline reputation finally has an online home that matches it.
LinkedIn profile rebuild that put an executive in front of his market.
35% → 86%LinkedIn profile score
35→86%
Profile score
+285%
Visibility
+420%
Engagement
Client
Vikas Pandey
Challenge
A senior professional with the track record to match and a LinkedIn profile that said almost none of it. Low profile strength, next to no inbound, and near invisibility to the recruiters and buyers actively searching for exactly what he offers. The experience was there. The profile was working against him instead of for him.
Approach
A full rewrite, top to bottom. Fresh positioning, a hero section that lands in the first two lines, experience reframed around outcomes instead of job descriptions, a content cadence to keep him showing up, and keyword optimisation tuned for the recruiter and buyer searches that actually matter.
Outcome
Profile strength jumped from 35% to 86%. Visibility up 285%. Engagement on posted content up 420%. He now surfaces where his market is already looking, which for a senior executive is the difference between chasing opportunities and having them arrive.
Seen in client work: 1.41M organic impressions, 380% qualified enquiry growth and 245% Google profile view growth. Send your website. Nimitt will personally review it and send back three growth gaps, three fixes and one clear next step.
