Growing local Google activity for Baskets of Joy in Ahmedabad.

Client: Baskets of Joy. Location: South Bopal, Ahmedabad. Industry: kids' gifts and personalised hampers. Base: Ahmedabad, shipping pan-India. The business had earned a strong offline reputation but digital visibility was not generating enough enquiries or sales for the business the brand had earned.

The main gaps were an underused Google Business Profile that did not reflect the brand or its catalogue, limited visibility for local gifting searches, and no structured Google Ads campaign to capture high-intent buyers. Leads were not being followed properly and the conversion path was weak.

The primary constraint was the Attract and Convert layers. The business was missing local demand because its digital presence didn't match its physical authority. Search visibility was fragmented, and the website traffic that did exist wasn't converting due to weak lead paths.

SEO Rise implemented a focused local growth plan. We transformed the Google Business Profile from a business card to a growth channel, introduced a review-generation system, and launched a Performance Max Google Ads campaign aligned to top gifting occasions.

• Local SEO: Optimised Google Business Profile with complete product links and location details.
• AEO & Content: Occasion-based Google posts for birthdays, baby showers, Kanjak, and festive gifting.
• Reviews: Review-generation system using QR codes and WhatsApp follow-ups.
• Google Ads: Performance Max campaign targeting high-intent gifting keywords.
• Website Strategy: Rebuilt conversion paths for WhatsApp, bulk orders, and website sales.

• 1,053+ Google Business Profile interactions in a reporting month.
• 4,156 Google profile views in the same month.
• 4.9/5 Google rating from 121 reviews.
• Technical detail: 32+ organic ranking keywords and 24+ referring domains.

Baskets of Joy is now more visible where local customers search, with clearer paths to WhatsApp enquiries and bulk gifting orders.

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